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OEMs Plug into Electric Bikes

KTM introduced its prototype electric motorcycle earlier this week, and electric bike manufacturer Zero Motorcycles almost immediately responded by opening sales on its 2009 Zero X dirt bike (look for our review of the 2008 model next week!). But these two companies aren’t the only ones exploring the possibilities of electric-powered motorcycles. In September, Japan’s largest industrial information journal Nikkei Business Daily reported that both Honda and Yamaha have set target dates for launching their own electric-powered motorcycles.

BMW R100RS by Ritmo Sereno

Ritmo Sereno is a Japanese motorcycle customiser specializeing in BMW and Moto Guzzi custom motorcycles. One of the greatest bikes created by them, shown to the public last year, is this BMW R100RS finished in official Bayerishe Motorwerke livery.The original bike, that was considered in the past like a sort of modern hypersport, received some radical changes that have updated the boxer powered motorcycle. It features new rims, so modern tyres can be used, a new exhaust system (2 into 1), the classic Ohlins fork with dark colour finish and the rear shock is Ohlins too.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.