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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

2014 BMW C evolution Electric Scooter Revealed

BMW has expanded its maxi-scooter lineup with a new electric-powered model. Officially revealed after a year of testing at various events in Europe such as the 2012 London Olympics, the BMW C evolution is now ready for production, joining the gas-powered C650GT and C600 Sport. The C evolution is powered by a liquid-cooled permanent magnet synchronous motor claiming an European Union-rated 15 hp, though if you really strain the motor peak output can reach 47 hp.

BMW Announces Winners of “Ride of Your Life” Tour Contest

BMW Motorrad announced the winners of its “Ride of Your Life” contest, giving five people the chance to travel on a worldwide tour on the new R1200GS. The five winners are Stephanie Rowe, a 25-year-old enduro racer who works in the motorcycle accessories industry in the U.K., Herbert Unger, a 50-year-old German metal worker, Alessio Cigolini, an Italian who loves riding through Tuscany, Salvador Echevarría, a 41-year-old businessman from Spain, and Stephane Gautronneau, a 39-year-old fashion photographer from France. The five winners were selected for their sense of adventure, ability to work as part of a team and physical fitness by a panel of celebrities including actors Adrian Brody, Rick Yune and Charley Boorman and Paris-Dakar winner Jutta Kleinschmidt.