2010 Ducati Superbike 848 Sportbike on 2040-motos

Ducati Superbike tech info

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Moto blog

George White & Visordown: 848 Challenge

I've never met a motorcycle dealer who isn't flat-out 24/7 and Steve Gannicott, the big cheese at George White Motorcycles, is no exception. George White's have 7 dealerships across the country and 6 outlet stores - a lot to keep on top of so Steve probably didn't need me pestering him all day but that's exactly what he got. When I managed to get hold of Steve, he was really supportive of my entry to the 848 Challenge and wanted to get behind it because George White now has a Ducati dealership.

Ducati Reports Sales Record for North America in 2012

Ducati North America set a new sales record in 2012, selling 10,883 motorcycles in the U.S., Canada and Mexico. The 2012 sales represent a 21% increase over its 2011 results in a time where industry-wide sales have flat-lined. The growth further cements the U.S.

The future. But we can't have it

It's no secret that we motorcyclists are getting older. We're ageing because less people are passing their bike test each year (roughly 30,000 last year compared to 50,000 for the 10 years before the new two-part test) and so not only is the pool not growing it's not even being replenished and so the average age isn't being diluted down by yoof. When the going gets tough in any situation, you really get to see who's got their shit-sorted and who's light enough on their feet to adapt to change.