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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Japanese Bike Shop Giving Away Harley-Davidson with Life-Sized Anime Character

Japanese shop Bike-O is holding a draw with a rather unique grand prize: a used 2008 Harley-Davidson Electra Glide with a life-sized figure of anime character Fujiko Mine from the long-running anime and manga series “Lupin III“. We’re not sure whether the motorcycle or the statue is supposed to be the bigger prize here, to be honest. Obviously, we’d rather have an actual road-worthy Harley-Davidson Electra Glide with a custom “champagne pink” paint job.

Harley-Davidson Reports Q2 2013 Results

Harley-Davidson reported a net profit of $271.7 million for the second quarter ended June 30, 2013, up from the profit of $247.3 million reported in the same period in 2012. For the first half of 2013, Harley-Davidson has recorded $495.9 million in profit, compared to $419.3 million reported in the opening six months last year. “Harley-Davidson again drove strong financial performance in the second quarter, reflecting the many improvements in operations we have made throughout the Company over the past few years as well as our brand strength globally,” says Keith Wandell, chairman, president and chief executive officer of Harley-Davidson, Inc.