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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson to compete in Hill Climb

For the first time in the history of the World Extreme Games, in addition to skiers, snowboarders and other extreme winter sports, Harley-Davidson motorcycle riders will also start competing. The new Harley-Davidson Snow Hill Climb medal discipline will be introduced during the final days of the games, which will take place from January 25 to 28, 2018. Athletes will climb on motorcycles on the slope of the SuperPipe track.

Harley Recalls 25,000 2014 Touring Models

Harley-Davidson is acting quickly to address  potential safety issues by voluntarily recalling certain 2014 Touring motorcycles equipped with a hydraulic clutch system that may pose a safety issue for riders and/or passengers. The recalls include a Do Not Ride notice to owners and a Do Not Deliver notice to Harley-Davidson dealers until the motorcycle is fixed. “The safety of our customers is our highest priority,” said Tony Wilcox, Harley-Davidson General Manager of Motorcycle New Product Delivery.