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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Harley-Davidson Offers “Steel Toe Tour” of York Factory

Harley-Davidson is adding a new factory tour program offering visitors a personal look at the company’s York production facility. For years, the M has been offering free factory tours of its operations in York, Pa., Kansas City, Mo., Tomahawk, Wis., and Menomonee Falls, Wis., facilities. In 2009, Harley-Davidson introduced a premium tour that takes guests into “employee-only” areas called the “Steel Toe Tour” at its Menomonee Falls location.