2012 Harley-davidson Softail Deluxe on 2040-motos

Harley-Davidson Softail tech info

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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

Motorcycles at the 2009 Frankfurt Auto Show

Two weeks ago, I took a break from my regular duties gathering news for Motorcycle.com to fly to Germany to cover the 2009 Frankfurt Auto Show for our sister site AutoGuide.com. For two hectic days, AutoGuide editor Colum Wood and I scrambled across the massive 6.2 million square foot Messe Frankfurt trade fair compound, running from press conference to press conference to get the latest on exotic sport cars, futuristic concept models and international unveilings from the automotive world. It was heaven for car lovers, but for me, it meant fighting my way through hordes of photogs, auto-journalists and car show models to get the first photos of four-wheeled goodies from MINI, Ferrari and Lotus.