2012 Harley-davidson Sportster 1200 Custom - Xl1200c Standard on 2040-motos

Harley-Davidson Sportster tech info

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Harley-Davidson Sells Test Track to Chrysler

Harley-Davidson has sold its 531-acre private test track in Florida to the Chrysler Group for $7 million. The property, located off of Interstate 75 in Naples, Fla., includes six miles of track including a 2.1-mile straightaway and several buildings. The track was originally built for Ford, with construction completed in 1992.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.