2012 Honda Cbr 600rr Sportbike on 2040-motos

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Moto blog

San Francisco Motor Cops Can Chase You Up Stairs + Video

Let’s get one thing out of the way: trying to evade the police is dumb. One way or another you’re going to lose. And if you’re thinking of evading a San Francisco motor cop, or a law enforcement officer trained by them, by heading off the beaten path or up a flight of stairs, think again.

Old Spice ad gets, er, spiced up

WE CAN'T believe an aftershave worn by most of our grandfathers is still on sale, or that people actually buy it, but Old Spice has given a new twist to their popular TV ad by including a motorcycle in the promo.The commercial stars former American football player Isaiah Mustafa and ends with, what looks like, a 1970s Honda twin in a jacuzzi.It's all completely bizarre but clever.

Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.