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Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Honda Pro Racing Debuts Online Magazine

The Honda Pro Racing Line is a fully interactive digital magazine produced by Honda Pro Racing dedicated to Honda athletes in motorcycle sport, whether it’s on paved racetracks, roads (think Isle of Man), or dirt. It takes you inside the fast-moving and colourful world of Honda Pro Racing and brings it all to life on your mobile, tablet or desktop — absolutely free. The premier issue of the digital magazine is focused largely on Honda’s MotoGP, World Endurance and Isle of Man TT teams, with some ink given to HRC’s Dakar contenders as well.

WSBK: 2012 Miller Results

Marco Melandri earned BMW its second ever World Superbike victory to move into second place in the championship standings behind Max Biaggi in the series’ only stop in the United States. Melandri won a red-flagged Race Two at Utah’s Miller Motorsports Park after finishing second to defending WSBK Champion Carlos Checa in Race One to give him 142.5 points on the season, tied with Kawasaki‘s Tom Sykes but behind Aprilia‘s Biaggi who leads the way with 160.5 points. Race One Highlights Get the Flash Player to see this player.