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Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Pedrosa, Marquez, Bradl Talk About Racing, Motorcycles, And Each Other

In order to use footage from a Dorna-sanctioned MotoGP test session — say, for marketing or promotional reasons — a team must receive approval from Dorna. The process is tedious, and even if permission is granted, there are strict limitations as to what the material may or may not be used for. So when Honda decided to conduct its own private test (which Yamaha also joined), at the Circuit of the Americas, it was free from any and all Dorna mandates.

2015 Honda CB300F Gets CARB Approval

The Honda CBR300R will be joined by a naked model, if new certification documents from the California Air Resources Board are any indication. Back in March, we broke the story of a design patent for a new small-displacement naked Honda based on its CBR300R/CBR250R platform. CARB has certified a new model called the 2015 Honda CB300F along with the CBR300R and its ABS-equipped variant.