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Steve Lawler Becomes Husqvarna Motorcycles Brand Manager

In the latest demonstration of Husqvarna’s dedication to growth, the iconic brand is proud to announce Steve Lawler as the new North American brand manager. Lawler, who is a long-time veteran of the motorcycle and powersports industry, is now officially on board with Husqvarna Motorcycles North America, Inc. and will be based out of the all-new facility in Murrieta, California.

Husqvarna Baja Concept Unveiled at New York IMS

Husqvarna has unveiled a new dual-sport concept at the New York stop of the 2012 International Motorcycle Shows. At first glance, the Husqvarna Baja Concept appears similar to the Moab concept unveiled at the 2011 EICMA Show last November. Both models are aesthetically inspired by Husqvarna motorcycles from the ’70s and especially Steve McQueen‘s Husqvarna H400 famously immortalized on the cover of Sports Illustrated.

Husqvarna Names Robert Jonas Head Of Motorsport

Effective immediately, Husqvarna Motorcycles has named 39 year-old, Robert Jonas as Head of Motorsport. He will be responsible for all of Husqvarna’s racing activities, including Motocross, Enduro, Extreme Enduro, and Moto3 road racing programs. As a former motocross racer Robert Jonas has been involved in motorcycle racing for much of his life.