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Piaggio Reports 2011 Results

The Piaggio Group reported a 9.8% increase in net income in 2011 thanks to rising demand for scooters and increased sales in Asia. According to Piaggio‘s annual fiscal report, the Italian company made a profit of 47.0 million (US$62.6 million) in 2011, compared to a net profit of 42.8 million euros in 2010. Net sales reached 1.52 billion euros (US$2.02 billion) in 2011, a year-on-year increase of 2.1% from the 1.49 billion euros reported in 2010.

Ewan McGregor Stars in Ad Campaign for 2013 Moto Guzzi California 1400

Considering how much his films “Long Way Round” and “Long Way Down” for popularizing the GS, you’d think Scottish actor Ewan McGregor was a BMW guy. His friend and co-star in those two travelogues, Charley Boorman is a BMW brand ambassador, and it’d be easy to assume McGregor is as well. The truth is McGregor, well known for his love of motorcycles, is a much bigger fan of Moto Guzzi.

Piaggio Reports Q2 2012 Results

The Piaggio Group reported a 4.8% drop in motorcycle and scooter sales over the first half of 2012 thanks to the continuing struggles of the European economy. The Piaggio Group includes the brands Aprilia, Moto Guzzi and Vespa. According to the company’s second quarter report, the Piaggio Group sold 216,700 motorcycles and scooters in the first half of 2012, compared to 227,700 units in 2011.