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Moto Guzzi Taking the Motorcycle Show Experience to Airports to Promote the California 1400

A pair of muscular-looking V-Twin cruisers sit on a dais in front of a dramatically lit backdrop as attractive female brand representatives greet guests, answer questions and pose for pictures. This scene is fairly commonplace at convention centers during the motorcycle show season, but Moto Guzzi is taking the scenario to a new location: airports. Moto Guzzi is bringing the motorcycle show experience to select airports in Europe to promote its new California 1400 models.

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Trying to distort the concept of cafe racer as little as possible, Radical Guzzi specialists in their latest work pursued two goals: speed and style. The concept was developed by former BMW designer Sylvain Berneron. The 1200cc twin Moto Guzzi Griso has been pumped up to almost a liter and a half, equipped with a 1400 California cylinder-piston group.

2014 Moto Guzzi California 1400 Custom and Touring Arrive at US Dealerships April 15

Moto Guzzi announced the all new California 1400 Custom and Touring models will land at American dealerships on April 15. The 2014 Moto Guzzi California 1400 Touring will be priced at $17,990 while the Custom version will be available for $14,990. The two new models form the centerpiece for the Piaggio Group‘s efforts to reinvigorate the Moto Guzzi brand.