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Piaggio Reports Q2 2012 Results

The Piaggio Group reported a 4.8% drop in motorcycle and scooter sales over the first half of 2012 thanks to the continuing struggles of the European economy. The Piaggio Group includes the brands Aprilia, Moto Guzzi and Vespa. According to the company’s second quarter report, the Piaggio Group sold 216,700 motorcycles and scooters in the first half of 2012, compared to 227,700 units in 2011.

Piaggio Multimedia Platform iPhone Connectivity Announced for Piaggio X10 Maxi-Scooter

Piaggio announced a new iPhone connectivity system set to debut on its new X10 maxi-scooter. The Piaggio Multimedia Platform (PMP) will be available as a kit for the 125cc, 350cc and 500cc versions of the Piaggio X10, and eventually may be introduced to other models in the Piaggio Group (which would include the brands Aprilia, Moto Guzzi and Vespa.) Designed by Re:Lab, the PMP system  turns an iPhone into an onboard computer and secondary display. The kit mounts the iPhone over the Piaggio insignia on the center of the X10′s handlebar which, from the rider’s perspective, puts it just below the scooter’s standard instruments.

Mac Motorcycles

British motorcycle design studio Xenophya Design and product designer Ellis Pitt have teamed up to produce a new company, Mac Motorcycles. Based out of Upton-Upon-Severn in Worcestershire, England, Mac Motorcycles will produce a line of bikes powered by Buell’s air-cooled single cylinder 492cc engines used in the Blast, with a tubular backbone frame. On the company’s website, Pitt describes its bikes as being simple to maintain, include references and details from choppers and bobbers and feature “Harley posture, flat-track manners, Ducati handling”.