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Moto Guzzi Taking the Motorcycle Show Experience to Airports to Promote the California 1400

A pair of muscular-looking V-Twin cruisers sit on a dais in front of a dramatically lit backdrop as attractive female brand representatives greet guests, answer questions and pose for pictures. This scene is fairly commonplace at convention centers during the motorcycle show season, but Moto Guzzi is taking the scenario to a new location: airports. Moto Guzzi is bringing the motorcycle show experience to select airports in Europe to promote its new California 1400 models.

Piaggio Reports Q3 2012 Results

The Piaggio Group reported a 9.1% decrease in net sales over the first nine months of 2012 compared to the same period in 2011, thanks in large part to a strong decline in the European market for two-wheelers. According to Piaggio‘s third quarter 2012 report, the Italian manufacturer recorded 706.3 million euros (US$913.8 million) in motorcycle and scooter sales, compared to 777.2 million in sales over the same period of 2011. The Piaggio Group, which also includes the brands Aprilia, Moto Guzzi, Vespa and other brands, sold 321,300 motorcycles and scooters in the first nine months of 2012, a year-on-year decrease of 3.5% from 2011.

2013 Moto Guzzi California 1400 Revealed in Touring Guise

Photographs of the final production touring version of the Moto Guzzi California 1400 have emerged, just days before the bagger’s impending debut at the 2012 EICMA show. The 2013 Moto Guzzi California 1400 will come equipped with ride-by-wire throttle, switchable maps, ABS, traction control and cruise control, making it perhaps the most technologically-advanced Moto Guzzi ever developed. Powering the California 1400 is an air/oil-cooled 1380cc V-Twin engine mounted longitudinally in Moto Guzzi fashion.