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Piaggio Announces 2011-2014 Business Plan – More Hybrids and Electric Models In the Pipeline

The Piaggio Group revealed its business plans for the next three years with a focus on developing fuel efficient engines and introducing new electric motors and hybrid powertrains. Beginning in 2012, Piaggio plans to introduce a new generation of engines with lower emissions and improved fuel economy. Examples include the new 350cc engine introduced in the Piaggio Beverly SportTouring and the fuel-injected 125cc four-stroke, three-valve engine equipped in the Vespa Quarantasei concept (which the company has apparently, and quietly, renamed as the much easier-to-pronounce Vespa 946).

Piaggio Reports 2012 Sales Results

The Piaggio Group reported a 7.3% decrease in net sales and a 9.0% decrease in net profit for 2012, thanks in large part to a sharp decline in demand in Europe including an all-time low for motorcycle sales in Italy. Piaggio reported net sales of 1.406 billion euros (US$1.842 billion) in 2012, down from 1.516 billion euros in 2011. Motorcycles and scooters accounted for net sales of 993.3 million euros  (US$1.301 billion), a 3.1% decrease from 1.025 billion euros reported for 2011.

Q3 2013 US Motorcycle Sales Results

Motorcycle and scooter sales in the U.S. in 2013 remain consistent with last year’s figures, according to data released by the Motorcycle Industry Council. Several manufacturers blamed poor weather for the poor start this year, and the rebounding sales in the third quarter helped to negate the slow sales from earlier in the year.