2013 Yamaha Fz1 Cobalt Blue (hudson, Wi) on 2040-motos

Moto blog

Not the most sensible of commuters..

This is the white and gold 2012 Yamaha R1. It's also the bike I shall be commuting on for the next 8 months. The crouched riding position and murderous amounts of power may not be ideally suited for the London grind, but with plenty of track action planned I have to make some compromises. There are three fresh colours to choose from.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Don't become another crime statistic

On average approximately 50,000 motorcycles are stolen each year. They're taken from outside homes, from large urban environments across the countries major cites and highly organised gangs are at the heart of thefts preying on innocent motorcyclists. Experts of motorcycle security, Acumen advise on how to protect your bike: How to reduce the chance of theft Protection is like layers of an onion – the more the layers; the longer it takes.