05 Yamaha Vstar 650 Custom on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Jorge Lorenzo Gets His Motorcycle License

2010 MotoGP Champion Jorge Lorenzo has earned his A2 Spanish motorcycle license. Last month, we learned Lorenzo was practicing for the test on a Yamaha YB250R motorcycle, and now the Yamaha factory racer has completed the practical portion of the test. Here he is pictured with his riding teacher Xavi Vallejo (and wouldn’t it be cool to tell people you taught a MotoGP World Champion how to ride a motorcycle?).

2012 Yamaha TMax Announced for Canada

Yamaha announced it is importing the newly updated for 2012 TMax maxi-scooter to Canada. First unveiled at the 2011 EICMA show, the 2012 Yamaha TMax received a sportier facelift and an updated 530cc engine Yamaha claims is lighter, more efficient and offers more torque at low- and mid-rpms compared to the 499cc engine found on the 2011 model. Yamaha claims the updated TMax can get up to 53 mpg, compared to the previous model’s 47 mpg claims.