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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

AMA Supercross: 2012 San Diego Results

Ryan Villopoto captured his second straight victory, winning the San Diego round of the 2012 AMA Supercross championship. The Monster Energy Kawasaki rider now has three wins on the season, two more than anyone else, but his hold on the championship points lead has only increased to six points. Villopoto took the lead on the second lap of the main event after overtaking Brett Metcalfe of Yoshimura Suzuki who took the holeshot, with Villopoto‘s teammate Jake Weimer also in the lead group.

Yamaha Teases New Supersport Reveal for Nov. 3 + Video

Yamaha fans expecting to hear big news from the Tuning Fork brand at Intermot may be a bit disappointed the Cologne show only brought us a refreshed XJR1300, the MT-07 Moto Cage stunt variant and a futuristic three-wheeled concept model. The first two aren’t likely to come to North America and the third might never see production. But fear not, as while most of the motorcycle world was focused on Intermot, Yamaha released a video teasing a “new era” supersport announcement for Nov.