2012 Yamaha Raider S Cruiser on 2040-motos

Yamaha Raider tech info

Type:Cruiser Stock Number:Y1159 Phone:8664511847

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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

EBR Announces More Than 60 Founding Dealers

Erik Buell Racing (EBR) today announced its founding dealerships across the United States. The recruitment process began shortly after the American International Motorcycle Expo in Orlando, Florida, where the company took the wraps off the 1190RX production superbike. More than 60 dealers will be the first to carry the 1190RX.

Pro Racing Heading To The West Coast After All

A Pro-Am style, three-round professional motorcycle racing series is set to debut in 2014, run in conjunction with AFM, America’s oldest club racing organization. This according to a press release from Sonoma Raceway, which will also be hosting the first stop of the three-round series, May 3-4. Hosted and sanctioned by AFM, a full field of Pro Superbike and Pro Sportbike professional riders and teams are expected to compete in the event.