2013 Yamaha Raider S on 2040-motos

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Yamaha Teases New Naked Model for EICMA – Video

Earlier this year, Yamaha started a teaser campaign called “Dark Side of Japan” that culminated in the introduction this summer of the FZ-09 naked Triple (also known as the MT-09 in other markets). It’s now fall, but apparently Yamaha has more hiding in the Dark Side, in another new naked motorcycle. Yamaha has released another new teaser video called “Rise Up” for a new model to be unveiled Nov.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Introduces 2012 V Star 950 and V Star Tourer

Yamaha revealed the first 2012 models from its Star Motorcycles brand of cruisers, the V Star 950 and V Star 950 Tourer. The 2012 V Star 950 (and the more touring-oriented V Star 950 Tourer) is powered by a fuel-injected air-cooled 942cc 60 degree V-Twin engine with a five-speed transmission. Yamaha estimates fuel economy at 47 mpg from the 4.5 gallon tank.