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Yamaha XJ Series: New Online Campaign [Pics and Video]

Yamaha Motor Europe has just posted a video up on YouTube to promote their new XJ-Series bikes.  The XJ6 and the XJ6 Diversion. And the XJ6 Diversion: Virtually every feature on this attractive new 600 has been designed to ensure that the new XJ6 Diversion delivers all of the style, fun and ease of use that today’s middleweight rider is looking for. Its newly-developed 600 cc liquid-cooled 4-stroke inline 4-cylinder engine has been designed to deliver a smooth band of easy-to-handle power, making the XJ6 Diversion an ideal machine for new and experienced riders.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Bonhams To Sell Garelli Grand Prix Collection At No Reserve

Mark your calendars for February 5 and 6, 2013, as those are the dates when Bonhams — one of the world’s largest auctioneers of fine arts and antiques — will put for sale two motorcycle collections which include some incredibly rare and historic machines. The Grand Palais in Paris, France will play host to the auction, which includes the entire Garelli Grand Prix collection as its headliner. Founded in 1919, many famous Italian racers got their starts on Garelli motorcycles.