2012 Yamaha Wr 250f on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Simon and Leo

If you are a track day regular this year, you may well have bumped into former racer and friendly Kiwi, Simon Crafar. I first met him in Malaysia in 1990 when he was riding for a Yamaha dealer team, sweating his way round circuits like Shah Alam and Johor Bahru but with a long term plan to make it onto the World scene. And he didn’t take long as after riding for Honda in the UK in 1992 he moved to WSB in 1994 and enjoyed success with both the Honda and Kawasaki factory teams.

Scott Russell Returning To Yamaha Champions Riding School Next Week

This just in from the Yamaha Champions Riding School: the Champ is back! As many of you know, Scott fell off a dirtbike and tumbled around long enough to hurt himself back in July. But he just called and drawled, “I’ll be back for the school as soon as I’m able to ride…let’s fill it up and have some fun!”  With the final round of the AMA SuperBike series coming to New Jersey Motorsports Park this weekend, it’s a perfect time for Mr.