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Yamaha Sketches out the Features on the New 2010 YZ450F [Video]

You’ll realize how cheesy that headline is after watching the pretty rad video that Yamaha has released. Yamaha’s new motocross bike has taken a radical new approach.  The engine is backwards. Yamaha’s reason for doing this is to shift the heavy end of the motor more to the center of the motorcycle to make it more agile and responsive.  Slanting the cylinder also made for a straighter pathway for the air intake at the front of the bike.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Reveals YZR-M1 50th Anniversary Grand Prix Livery

Yamaha marks its 50th year in World Championship Grand Prix racing this year, and what better way to celebrate the anniversary than with a special edition livery? The special edition WGP50th Anniversary Yamaha YZR-M1 livery reaches back into Yamaha’s past for its classic red-and-white colors inspired by its first factory team in 1961. Reigning MotoGP Champion and current points leader Jorge Lorenzo and 2010 MotoGP Rookie of the Year Ben Spies will ride the special edition WGP50th Anniversary livery on their Yamaha YZR-M1 racebikes at the June 25 Assen round and the July 24 U.S.