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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Super Tenere Worldcrosser 2015

Yamaha Super Tenere Worldcrosser is equipped with crankcase protection, final drive and engine side covers. Protective elements are also present on the tank, muffler and fork legs, and unlike the original, they are made of carbon fiber. You also get a lot of additional options such as an Akrapovic exhaust system, fog lights, saddlebags, arches, and much more.

Yamaha FJR1300 will serve the law

Truth be told, it will not be domestic motorcycle battalions that will receive it, but overseas cops. It is, perhaps, for the best. Yankees in police uniforms are tired of riding on cruisers - a patrol version of the Yamaha FJR1300 tourer, which is sold in the New World market, was specially developed for them.