Kawasaki World Debut At AIMExpo

Kawasaki has chosen the 2014 American International Motorcycle Expo as the venue to make the world debut of a yet unannounced motorcycle model. The model launch will take place at the Orange County Convention Center in Orlando, Florida, this October 16-19. 

“AIMExpo demonstrated last year that it can serve as the ideal platform for media and brand activities and Kawasaki will leverage this grand stage to reveal new products, as well as interact closely with dealers and consumers,” explains Kevin Allen, Kawasaki Manager, PR + Brand Experience. “We have some very exciting new product to share and AIMExpo is the perfect place to make these announcements.”

Attendees will also witness the North American introduction of all-new vehicles in several categories from Kawasaki. Following the unveilings, all products will then be on full display for all to see inside Kawasaki’s booth (#2165) out on the AIMExpo show floor. 

“Kawasaki joins an expanding list of key companies that sees AIMExpo as the perfect means to infuse energy into the powersports business in North America,” says Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group. “The AIMExpo platform was strategically created for OEM’s to globally launch product to the press and engage their dealer body while also generating excitement among consumers with an immediate look at the brand’s new vehicles. Kawasaki has captured the vision, and we’re elated for them to join us in Orlando in October.”

In addition to Kawasaki, more than 400 exhibitors have committed for 2014. For more information check out AIMExpoUSA.com.

By Tom Roderick