2010 Harley-davidson Softail on 2040-motos

Harley-Davidson Softail tech info

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Actor and Avid Rider, Lorenzo Lamas, to Lead Charity Ride for Abused Children

Lorenzo Lamas, the heartthrob who played ex-cop Reno Raines, a chopper/cruiser-riding beefcake sporting a flowing mane (that most women wished they had), out for justice in the ’90s TV drama, Renegade, is a real life motorcyclist, and will lead a charity ride on June 3 as the grand marshal for Child Abuse Awareness. Slated to join Lamas are actors/riders from Sons of Anarchy, Southland and American Ninja, as well as law enforcement and the general public, on the ride that will depart from Bartels’ Harley-Davidson in Marina del Rey, Calif., and end at the Newport Dunes Resort in Newport Beach, Calif. Here’s the full set of details on the ride from the press release: LOS ANGELES, CA – March 8, 2012 – Organizers have announced that the much anticipated ’Ride to the Dunes’ for Child Abuse Awareness, led by Grand Marshal, Lorenzo Lamas, scheduled forSunday June 3, 2012 will begin with a beautiful ride from Bartels’ Harley-Davidson, 4141 Lincoln Blvd., Marina Del Rey, CA to the serene Newport Dunes Resort, Newport Beach, CA.

POW! 2007 Harley-Davidson Softail Custom

A throwback to 2007 or the year of the dolphin for this weeks POW! Tor Sagen (author) and Jürgen Mainx (photography) had teamed up for a great review of the Harley-Davidson Softail Custom. Be sure to download this Free Motorcycle Desktop Wallpaper after the jump.