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Moto blog

WSBK 2013: Donington Park Race Report

Tom Sykes had an outstanding weekend in front of his home fans, scoring a pair of wins at the World Superbike Championship round at the United Kingdom’s Donington Park. The Kawasaki racer led every session from first qualifying onwards, before leading all 23 laps in both races for the double. The double victory brings Sykes to within 4 points of series leader Sylvain Guintoli who had a decent weekend himself with a pair of podium finishes.

Aprilia Caponord Demo Tour To Reach 43 Cities

Aprilia has announced a coast-to-coast tour to showcase the capabilities of the new Caponord 1200 ABS Travel Pack. Beginning this Thursday, May 22, and running through through July 5, at one of Aprilia USA’s 43 participating dealerships, licensed riders can throw a leg over the Caponord and experience all that Aprilia’s latest adventure-tourer has to offer. The tour kicks off its west coast leg at GP Bikes in San Diego, CA and east coast leg in Belleville, New Jersey at Motorcycle Mall. You can find all the tour dates below, with full routing and additional information available at http://www.apriliausa.com/demotour.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.