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V.I.P treatment for first Dainese D-Air customers

To celebrate the release of the D-Air race suit in the UK, Dainese are offering the first 20 customers to order a complete V.I.P treatment at the upcoming World Superbike round at Silverstone. The iconic safety brand will have each of the customer's suits personally tailored, with measurements undertaken by a Dainese D-Air engineer from the factory in Italy. Following this, the first 20 customers to register will receive a hospitality lunch, garage tours of the Aprilia, BMW and Kawasaki teams with the opportunity to meet the Dainese riders and rub well protected shoulders with the big names of the WSB paddock.

The (Italian) girls of EICMA: Part 2

It's not often a scooter catches your eye like the BMW C600 but that's because it's not often that Marco Melandri's girlfriend is standing next to it. EICMA can only mean one thing: new motorcycles. Oh and a handful of girls draped over them..

BMW Teams with Bloomingdale’s with R1200R Classic Giveaway

Bloomingdale‘s has partnered with BMW with a new campaign promoting its motorcycle-inspired autumn fashion line. A BMW R1200R Classic is prominently featured in Bloomingdale’s fall men’s catalog and in stores including the store windows of the department store’s flagship location on 59th St. in New York City.