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Legends Ride Stops Sturgis Traffic

This is a small sample of the participants in Monday’s annual Legends Ride from Deadwood to Sturgis. Hundreds of bikes thundered through the Black Hills toward Sturgis on Monday afternoon, creating a cacophony not heard in these parts since, well, last year. The sixth annual Legends Ride draws thousands of riders, spectators and celebrities to the historic city of Deadwood, South Dakota each year on a charitable pilgrimage to the Buffalo Chip Campground, and organizers said Monday’s edition was likely the largest ever.

Polaris Reports Q1 2014 Sales Results

Polaris Industries reported a 52% increase in motorcycle revenues over the first quarter of 2014, thanks in large part to the addition of Indian Motorcycles. Motorcycle sales generated $78.9 million in sales revenue for Polaris, compared to $51.8 million in the same quarter last year. The key thing to remember however, is Indian Motorcycles wasn’t relaunched until late summer, so last year’s first quarter sales were made up almost entirely of Victory Motorcycles.

Indian Motorcycles Heading to … Um … India

Polaris Industries announced it will launch its Indian Motorcycles brand in India on January 22, 2014. The inherently awkward naming aside, Indian Motorcycles India will begin operations about two months after the launch of its Polaris cousins Victory Motorcycles as the latest brand to seek out a chunk of the world’s second largest motorcycle market. Indian Motorcycles India will offer the company’s complete lineup, which includes the Chief Classic, Chief Vintage and Chieftain.